Netflix for toys??

I just read about this website, BabyPlays.com, in a parenting magazine. I checked out their website and it looks like a really cool idea. Particularly considering the desire so many of us have to minimize the clutter of kids' stuff as well as our carbon footprint! I can't (yet) vouch for them but the review I read was positive and the site is interesting enough to share. I did read, however, that toys are more geared toward 5 and under. Check 'em out!